On March 20, Chongqing Huanyu Automobile took a key step in expanding its overseas market. Fu Yi, assistant to the chairman, signed a contract on behalf of the company with the Malaysian automotive group EV Motors to jointly establish Huanyu EV Motors (Malaysia) Automotive Group to promote Chery's best-selling SUV Jetour to enter Malaysia.
As a powerful local auto importer in Malaysia, EV Motors has been deeply involved in the auto market for many years. It has strong government resources and mature channels for the auto market and has a deep understanding of the local market. Its annual sales volume is about 20,000 units, with sales of 6.6 billion Malaysian ringgits (about 10.8 billion yuan), most of which are luxury cars. It has accumulated rich experience and a good reputation in the field of auto import and sales.
This cooperation is an important part of Chongqing Huanyu Automobile's overseas market strategy. With the growth of demand in the overseas auto market, Huanyu Automobile actively seeks cooperation to introduce Jetour into Malaysia to bring high-quality driving experience to local consumers.
Jetour plans to have 25 authorized dealers in the first batch, covering major cities in Malaysia. Huanyu EV Motors, a subsidiary of Huanyu Automobile, has obtained 11 city agents. Kuala Lumpur, Penang and Johor Bahru will become the first three cities to open outlets, laying a solid foundation for brand promotion.
Fu Yi said that the Malaysian market has broad prospects. He believes that with the outstanding performance and quality of Jetour, it can win the favor of local consumers. This cooperation will also add new impetus to the international development of Huanyu Automobile. The relevant person in charge of the Malaysian automotive group EV Motors also said that it will give full play to its own advantages and work closely with Huanyu Automobile to build a complete sales and service network.
In the future, the two sides will deepen cooperation, increase promotion efforts, enhance brand awareness, strengthen cooperation in after-sales and technology, and ensure that local consumers enjoy high-quality services. It is believed that Jetour SUV will achieve good results in the Malaysian market and write a new chapter for the overseas development of Huanyu Automobile.